![]() ![]() Here’s why.Ī Streaming Service Unlike Any Other (Except YouTube That Is) Despite this shift in its public narrative, Soundcloud remains a uniquely valuable asset in the streaming landscape, one that would give another streaming service a distinct competitive advantage. With the caveat that multiple additional variables impact WAU vs MAU rates, this would imply that Soundcloud’s MAU number is now closer to 70 million. Spotify, which now has around 150 million MAUs has a Weekly Active User penetration rate of 16% while Soundcloud’s WAU rate is just 6%. Though that number is still widely cited whenever Soundcloud is mentioned in the media, in truth its user base is now much smaller. Soundcloud was once a streaming powerhouse, with 175 million Monthly Active Users reported in October 2014. ![]() This follows on from Spotify’s prolonged but ultimately abortive courting last year. News has emerged of Deezer being a potential buyer of troubled Soundcloud. ![]()
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